SYDNEY EVAN

DESIGNER, DIRECTOR OF PRODUCT DEVELOPMENT 2015-2021

14K GOLD & DIAMOND PAVE

SE IS THE TOP SELLING FASHION FINE JEWELRY BRAND AT NEIMAN MARCUS/BERGDORF GOODMAN, AND CAN ALSO BE FOUND AT SAKS, HARRODS, HOLT RENFREW, AND MANY BOUTIQUES WORLD WIDE. THE PRODUCT LINE INCLUDES WOMENS, MEN’S, KIDS (LITTLE LOVES), AND COSTUME (SYD) AS WELL AS COLLABORATIONS WITH ARTISTS AND BRANDS LIKE YAYOI KUSAMA (BROAD MUSEUM) AND PLAYBOY, AMONGST MANY OTHERS. MY ROLE AT SE WAS CENTERED AROUND THE CONCEPTION, DESIGN, AND DEVELOPMENT OF 14K GOLD AND DIAMOND PAVE JEWELRY TO USHER IT THROUGH SAMPLING AND INTO MANUFACTURING AND MARKETING FOR PRODUCTION. I WORKED WITH FACTORIES IN CHINA, ITALY, THAILAND, INDIA, AND DOWNTOWN LOS ANGELES TO BIRTH MULTIPLE FULLY MERCHANDIZED JEWELRY COLLECTIONS FIVE FASHION SEASONS PER YEAR. AS THE “LEFT-HAND WOMAN” TO OWNER/FOUNDER ROSANNE KARMES MY CONTRIBUTIONS EXTENDED HEAVILY INTO THE BRAND IDENTITY, INCLUDING DESIGN AND EXECUTION OF PACKAGING, TRADESHOW BOOTHS, SEASONAL LOOKBOOKS, AND ALL ACCOMPANYING COLLATERALS FROM OVERSEEING PRODUCT PHOTOGRAPHY TO CATALOG LAYOUTS AND ASSETS LIKE GIFTABLE MERCHANDISE SUCH AS TOTE BAGS, KEY CHAINS, EVENT INVITATIONS, AND SO, SO, SO MUCH MORE.